my cv in a nutshell

Work Experience

Freelance Copywriter - Chatbooks

Remote

August 2024 - Present

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Copywriter – Christopherson Business Travel

Salt Lake City

October 2023 – July 2024

  • Applied previous ad agency experience to develop creative concepts and write engaging copy in-house.

  • Played a key role in the re-brand process, crafting a fitting tone and voice that resonated with the target audience.

  • Wrote copy for marketing materials such as emails, direct mailers, flyers, social media, and blogs, aiding in lead generation.

  • Developed web copy that aligned with the new brand and introduced next- generation technology.

  • Collaborated on the booth design and scripted a captivating sizzle reel for the GBTA 2024 Convention, increasing visibility.

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Copywriter- Contravent

Salt Lake City

March 2022 - July 2023

Adobe, Nearmap & Heyday

  • Developed copy for a variety of promotional digital content including emails, infographics, videos, websites, banners, as well as paid and organic media.

  • Worked hand-in-hand with designers and creative directors to come up with concepts that followed strategy and increased leads.

  • Collaborated with designers and developers to execute a total brand makeover, implementing SEO-optimized copy throughout the new website.

  • Wrote copy for an immersive online campaign that showed an unprecedented click-though rate.

  • Innovatively followed trends in the creation of paid and organic social media posts, attracting new audiences and tracking more than 100,000 views in some cases.

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Freelance Copywriter - Contravent

Salt Lake City

January 2022 - March 2022

Neat & TE Connectivity

  • Aided in the development of creative concepts and wrote captivating copy for digital assets, such as banners and landing pages, effectively conveying their brand message.

  • Crafted copy for paid social content including ads for LinkedIn, Twitter & Facebook.

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Associate Copywriter- MRM//McCann

Salt Lake City

March 2019- August 2021

Verizon

  • Write multiple video scripts for Verizon’s 5G Business and Public Sector solutions.

  • Present and explain ideas to client to ensure understanding of the concepts.

  • Adjust work to client feedback and ensure that it complies with all legal requests.

  • Brainstorm with art directors on how to bring Verizon’s business to another level in a digital aspect.

  • Work hand in hand with an art director to ensure Verizon’s events are a unique experience, writing copy for welcome folders, leave behinds, room keys etc.

  • Assist other teams by writing copy for various clients across the agency

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Production Assistant- MRM//McCann

Salt Lake City

January 2018-March 2019

  • Organize and manage ad production supporting new business pitch materials

  • Support strategy projects for Verizon, Panasonic and Corning; develop creative brief for Panasonic campaign; manage market intelligence reports and research digital transformation trends for Verizon; compile research for handheld devices; create competitive analysis for Corning

  • Content curation for sales force to enable social selling and sales enablement

  • Work across the agency to support clients and augment teams including account, strategy, production, and creative

  • Traffic materials and resources to ensure a timely flow through the company

  • Utilize Marketo and HTML skills to aid with Panasonic and Verizon e-mail campaigns

  • Write copy for Fair e-mails, headlines for IDEC's global sites, Honeywell re-brand manifesto and Verizon video and print ad.

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Digital and Performance Marketing Intern- Firetoss

Salt Lake City

September 2017- December 2017

  • Leveraged keyword research, Search Console/Webmaster Tools, and Google Tag Manager to develop SEO strategies for small-business clients

  • Analyzed and optimized brand website using Google Analytics and SpyFu

  • Created HTML code, UX design, and content utilizing WordPress and draw.io

  • Worked with Relationship Marketing to create email journeys for clients

  • Analyzed data and made client reports using Adwords, Pay-Per-Click advertising, and social media marketing principles

  • Assisted in strategy and implementation of lead generation for client websites

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Marketing Consultant- Mac Mahon Student Center

New Jersey

  • Implemented innovative marketing programs to increase foot traffic in the Student Center; increased attendance by 112% using social media 

  • Achieved Ignatian Award for positive contributions made to campus life

Education

Master of Information Systems

Stevens-Henager College

Graduated May 2019

GPA: 3.87

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Bachelor of Science Marketing Management & Psychology

Saint Peter's University

Graduated May 2017

GPA: 3.78