CHRISTOPHERSON BUSINESS TRAVEL

During my time at Christopherson, I collaborated with the brand and design team to do a full rebrand. From tone and voice, to a new website, to a complete new look. The following content speaks for itself. Clean, clear, smart, and bold. We then used that new brand in the 2024 GBTA Convention, the world’s premier business travel and meetings trade organization, which took place in Atlanta. I wrote copy for the booth itself, a sizzle reel that played on repeat, and other materials introducing Andavo, their new technology. Plus, a bunch of marketing collateral leading up to the event. Take a look!